Since 1976, AL RAMS has been serving the UAE as a trusted retail store in Dubai, specializing in consumer durable products. Building on its early success, the company expanded its presence to manage multiple retail outlets, consistently delivering quality and value to its customers across the UAE.

In 1988, AL RAMS was awarded the distribution rights for Sony products — a major milestone that paved the way for partnerships with other leading global brands such as Nokia, Canon, Toshiba, Haier, and Hikvision.

These achievements laid the foundation for AL RAMS to evolve into one of the largest and most respected distribution companies in the Middle East. The company’s steady growth has been driven by its commitment to customer satisfaction and strong supplier relationships — ensuring both clients and partners continue to benefit from its reliable services and dedicated support.